DOOH Object

The presence of this object in a request signals that it is for Digital-out-of-Home (DOOH) inventory, in such cases the following applies.

• You should use the site or app object to pass the publisher ID.

• A value is not expected in device.ip or device.ipv6, making that field optional

Note

Fields marked with an asterisk (*) are optional.

Suppliers should make sure their Buyers are basing any billing calculations on the same multiplier and/or rounding to the same number of decimal places.

DOOH Object Properties

Value	Type	Description
id*	string	Recommended; Exchange provided id for a placement or logical grouping of placements.
name*	string	Name of the dooh placement.
venuetype*	array of strings	The type of out-of-home venue. The taxonomy to be used is defined by the venuetax field. If no venuetax field is supplied, The OpenOOH Venue Taxonomy is assumed.
venuetypetax*	integer	The venue taxonomy in use. Refer to list
publisher	object	Publisher object, for more information see the Publisher Object section.
domain*	string	Domain of the inventory owner (e.g., mysite.foo.com)
keywords*	string	Comma separated list of keywords about the DOOH placement.
content*	object	Details about the Content within the DOOH placement, see the Content Object section for details
audience*	float	Expected number of people reached by the ad opportunity, e.g. 10.5